Summary:
DistressedPro is a SaaS company that helps investors do Bank-direct REO and Non-performing note deals.
DistressedPro was looking for an easier way to keep their list of 20,000 subscribers engaged and convert more of them into sales.
It was taking them 5 hours to research and write posts for their highly specific weekly newsletters. As if this wasn’t hard enough, they faced the additional problem that niche markets often do: creating weekly blog posts just for your newsletter can start to hurt your SEO.
Results:
Our weekly curated emails doubled their open rates to over 30% and generated an average of $500/email – an 8x return on investment – without compromising any of their high-converting blog posts and keywords.
$500
Average Income Per Email
5 Hours
Time Saved Every Week
8x
Return on Investment
Consistent weekly emails
DistressedPro’s emails were about new their blog posts which were great for their CTR but meant that they had to publish a new post every week to send a new email. Google has started punishing fluff pieces so if your post isn’t going to be the go-to-authority for that keyword then it’s not worth spending your time or money on it. This is especially important when you are in a narrow niche and run the risk of getting penalized for writing repetitive content around the same keywords.
So there would be some weeks where they wouldn’t send out an email to their list because they didn’t have any new content to share. But as we all know, the longer you go without emailing your list, the lower your conversions.
The power of curated content
Using curated content in the emails allowed DistressedPro to constantly educate their subscribers on the latest market news and regulations. Since they are in a highly specific niche, this provided a very valuable service because we only highlighted the articles that applied to their audience.
Searching and filtering the news for relevant posts also showed thought leadership as DistressedPro is the only source for weekly news tailored to the REO and Non-performing notes market.
Automated emails
Before working with us, DistressedPro would spend more than 5 hours writing and researching a new post for their newsletter but with our done-for-you service, the newsletters have been going out on autopilot.
As part of our process to ensure that the content curated maintains the high standard they have set for themselves and is relevant to their goals, we send them a draft email and carry out any changes before formatting the email and scheduling it to go out to their list.
All of this resulted in a weekly newsletter that averages $500 per email which is an 8x return on investment with a fraction of the work.